Pride in London

After a two-year absence, we are delighted to see Pride in London back as they mark the 50th anniversary of the first Pride march in the UK, which also took place in London, on Saturday 2nd July 2022.

The event includes a large-scale parade, stage performances at Trafalgar Square, Golden Square, and Dean Street, as well as Soho generally being animated by many hospitality venues celebrating Pride.

The detailed Business Information Pack for businesses is now live.  Also, please find a map that highlights the road closures on the day here. For further information about the event and how this may affect you, please check out the website or contact us here.


Local Activity

Shake Shack – Victoria

The Shake Shack Pride Shake is back! Pick up a Pride Shake today!

The Pride Shake is officially back at Shake Shack for another year – and you can enjoy it now for a limited time only.
This year’s shake features strawberry and blackberry frozen custard topped with a mango and passion fruit blend, whipped cream, and rainbow sugar sprinkles.

For every Pride Shake sold this year, Shake Shack will also donate £1 to the Colours Youth Network, a non-profit that uplifts, empowers and supports young black and people of colour who are lesbian, gay, bisexual, trans, queer, intersex (QTIBPOC) aged 16-25.

This year’s limited-edition Pride Shake is available now until 3rd July – pick up your Shake Shack Pride Shake today!

Flight Club – Victoria

Flight Club Victoria is located in the Nova restaurant and retail quarter. 2 minutes from Victoria station and neighbours to the theatres housing Hamilton and Wicked

Flight Club is the birthplace of Social Darts. The Victoria venue features an immense 18 oches, a beautiful bar and an outdoor terrace that when combined brings everyone together for moments of unexpected, ridiculous, joy. Perfect for small groups and larger events, from 2-650!

This month to celebrate all things Pride, Flight Club have introduced the Summer of ’69 cocktail in partnership with Stonewall Gin.

A mixture of smooth Stonewall Gin, rhubarb liqueur, lemon juice, sugar syrup, and topped with Franklin & Sons Rose Lemonade. Why not pop in and enjoy this refreshing cocktail whilst playing Social Darts? Book here.

Every time you enjoy this cocktail, Flight Club will donate £1 to MindOut, a charity run by LGBTQ+ folks providing mental health support and advice to LGBTQ+ communities

Furthermore, Stonewall Gin donates £1 to the Stonewall UK charity for every bottle sold, to help them continue their work towards LGBTQ+ equality.

Lush Victoria

Between Thursday 23rd and Saturday 25th (inclusive), Lush are running a Charity Pot Party for Mosaic. Mosaic aims to support, educate and inspire young LGBT+ persons and those around them.

During that event they will spread awareness about the group’s work as well as all the proceeds from the sales of Charity Pot hand and body lotion will be donated to them.

They will also most likely have free pronoun badges available to the members of the public for the duration of the event until stocks last.


Biscuiteers have launched a new limited-edition Pride Jolly Ginger that will be on throughout summer. Sporting a fabulous rainbow flag t-shirt and fetching heart-shaped glasses they are ready to join in with the Pride celebrations.

10% of all sales of our ginger pride jolly ginger will be donated to Kaleidoscope Trust, a UK-based charity focused on fighting for the human rights of LGBT+ people across the Commonwealth.

Coco di Mama – Victoria


Pride month may be nearing a close, but at Coco di Mama they are always proud champions of diversity & inclusion.

Earlier this month they launched the Good carbs for Good Causes bundle on Deliveroo. They have been donating 50p from every bundle purchased to their good friends at trans+ charity, Not A Phase.

They are pleased to announce that they will continue supporting Not A Phase for the rest of the summer. So keep indulging in #goodcarbs to show even more of your love and support for all the colours of the rainbow.